Things Your Cheap Postcard Printing and Mailing Forgot to Tell You
Cheap postcard printing and mailing will help you to reach out to your customers far and wide. However, when you plan for postcard and check out the tips, you will only come across pointless features. It tells you things that you already know. As a matter of fact, there are some printing companies that allow the customers print postcard which they will not be able to mail without an envelope. Thus, it defeats the various advantages of the postcard. The printing organization ought to have the capacity to offer you a scope of choices for your printing.
Postcards are now considered to be one of the effective tools that can be used by a business. Since there is a surge in demand, many printing companies are trying to provide this facility. Here are some cheap postcard printing and mailing tips which the other blogs tend to ignore.
Thicker Card Stocks are Durable and Looks Better
The thickness of the cardstock determines the quality of the affordable postcard printing and mailing. However, you should know that heavier objects makes a person feel that it is more valuable. This is applicable to heavier and thicker cardstock, too. In fact, when your customers get it, they will be able to feel it. This is especially true if they compare it with the thin ones. You should go for a thicker stock if you have the budget for it.
Uncoated Stock is better for Writing
The recipients, who get the cheap postcard printing and mailing, generally use a marker to write on it. This way you will be able to write on UV stocks, as well as glossy stocks. However, you should not make it too difficult. In case you want your postcard to be writable, you should use uncoated stock. You can also opt for a card which is just coated on one side. Hence, the customers will be able to use a pencil to write on it.
Don’t Use Thin Typeface on Uncoated Stock
You should know that the uncoated stocks are easy to write on. However, it will offer a muted look to the card. In fact, the ink can also spread a little more on the uncoated stock. Thus, it makes it appear a little fuzzy. This is the reason it is better not to use thin typeface. It is more important if the text is against a dark background.
UV Coating has Advantages and Disadvantages
An extra UV coating will make it much difficult to write on the low cost postcard printing and mailing. Permanent marker might work if you allow it to dry up. Nonetheless, it can smudge if you do not allow it to dry. Thus, you should carefully consider using UV coat, particularly in the front portion of the postcard. This is because it makes it appear vibrant and also makes it fade resistant.
UV Coating Hampers the Mail-ability
If your regular cost effective postcard printing and mailing is for mail, the UV coating can just be at the front portion. This is on the side without even the mailing panel. The USPS strongly disapproves UV coating because the automated sorter requires mailing pieces. Thus, it will have enough friction for quick procession. It will help in avoiding costly jams.
Don’t Use Rounded Corners for Postcard Mailing
According to USPS, the rounded corners should not be more than 1/8 inches for a cheap print postcard. When you get rounded corners, the postcard can jam in the automated sorting machinery. You will be able to avoid the risk simply by using a postcard that has standard corners.
When you cheap print the postcard, you need to make sure that the color is used wisely. The design you go for should represent the key brand elements. The message in your postcard should be consistent enough. If you want, you can ask your cheap printing company to print a photo in the postcard. Nonetheless, you need to make sure that it is relevant to the message that you are printing. Keep in mind that your logo is the main element of your brand identity.