The Easy Guide to Designing a Cheap Inspirational Postcard
For getting the best results out of a cheap inspirational postcard, it is necessary to place a lot of emphasis on the design. A postcard can convey a sizeable amount of information to the reader. However, a person will rarely be interested in reading a postcard that is not visually attractive. A beautiful design captures the attention of the recipient and encourages him or her to keep reading it.
The design is particularly important when you consider that you will be printing inspirational postcards. An inspirational postcard must make a strong impression on the. As such, there are a few things you must keep in mind while designing such postcards.
Choose a Rousing Image
Images can greatly enhance the effect made by a postcard. Of course, the chosen images should be relevant to the message being through the inexpensive inspirational postcard. More importantly, they should rouse the emotions of the reader.
As an example, consider you are designing a cheap inspirational postcard for spreading awareness of deforestation. The postcard’s images must reflect that. You can use emotional images that depict the harmful effects of deforestation for example. An image with a strong emotional impact can affect the reader into taking the action you would like them.
Keep in mind the resolution of the images. Always choose one with a high enough resolution. Poor quality images tend to be blurry when printed on a postcard which dampens the effect of the postcard.
Select Impactful Colors
You must have heard of color psychology. It deals with the impact made by colors on the emotions of a person. For example, red creates feelings of aggression while blue has a calming effect. Knowing the effects of colors helps in choosing the right ones for use in an affordable inspirational postcard.
First, you must understand the effect you wish to impart through the postcard. Do you want your readers to feel angered? May be you want them to place their trust in you? Or you may wish to promote a feeling of peace? Determine the aim of the inexpensive inspirational postcard and choose the right colors to use in it.
Use variations of shades and tones of the color in the postcard. This keeps things interesting. Use the color as the background of the design or as the fonts. Make it the primary color of the images placed on the inspirational postcard if possible.
Hire a graphic designer if you are not too sure. Remember that your main aim should be to inspire people with the postcard. As a result, you may need to spend some money on the inspirational postcards to make it happen. A graphic designer knows how to use the colors for maximum impact. He or she helps in improving the results of the postcards.
Write an Inspiring Message
The content of the postcard is its most important aspect. A stunning inspirational postcard often fails due to the lack of good content to support the message. Of course, the message has to be inspirational and emotional to fulfill the postcard’s goal. Hire a copywriter if you are not too sure of your writing skills.
Apart from the content, pay attention to its design aspects, namely, the font size and the font style. Choose a font style that encapsulates your business or message. Various typefaces and font styles are available in the internet these days. Most of them are downloadable and usable for free.
As for the font size, remember to implement a visual hierarchy in the postcard. The headline must have the biggest font size, followed by the subheadings, if any. The smallest font size is typically reserved for company information such as the address. Nonetheless, whatever be your choices, ensure that the text is readable easily.
These are the main points to keep in mind when printing inexpensive inspirational postcards online. When getting postcards printed online, think about the paper quality. Choose sturdy cardstock that as a premium feel. They are often the best choices as are affordable and of a good quality. Don’t forget to proofread the postcard after completion as mistakes can be costly in the long run. You will certainly not want to lose prospective customers because of an error.