How to Get Cheap Business Postcards
Cheap business postcards can be excellent tools to support your marketing campaign. However, many companies ignore them in favor of more modern methods such as internet ads, television adverts etc. While the digital media has its own advantages, the fact remains that print cheapest media available such as postcards is still one of the most powerful methods of marketing. Print shops are locally run and prices vary greatly.
Companies that do focus their efforts on print media like postcards end up deriving several benefits. Postcards offer them versatility in terms of the marketing message used. You can purchase business postcards in bulk cheaply. More importantly, they are consistent in delivering results. While you can purchase cheap postcards online, there are a few things you should know first.
These days, you can find a wide variety of products and services online. This includes postcard printing. In fact, it is a good idea if you seek for cheap business postcards online. You will find that the costs of getting postcards printed are cheaper if you get them from an online business.
This difference in price is simply due to the way these businesses are run. Online printing companies do not maintain an extensive front office. Instead, they have a warehouse fopr printing and storing the postcards. As a result, they are able to avoid lot of the overheads and labor costs that come with running a business. The money they save is passed on to you, the customer, resulting in cheaper postcard printing prices.
Another advantage of choosing an online company is the greater diversity of options. Unlike traditional shops, online postcard printing companies tend to offer more materials to work with. You might even get exotic materials such as special kinds of papers with which to craft your business postcards.
Select the Right Cardstock
If you want to get affordable business postcards, the first thing you need to look into is the cardstock being used. The prices of cardstocks can vary depending on their quality. However, choosing the cheapest cardstock is not the best decision you can take for your business postcards.
The cheapest cardstock tends to look and feel poor. Any postcard made with it will look unprofessional and this will reflect on the quality of your business. Your customers may feel that your company does not give enough attention to its business. As a result, you will lose customers’ interest and business.
On the other hand, there is no need to go for the expensive varieties. If you want something exotic, you can opt for recycled cardstock. Doing so can reflect well on your business, showing that you are environmentally responsible. For making a cost-effective business postcard, choose a cardstock of optimum thickness. It should not bend too easily but it mustn’t be too heavy at the same time.
Consider the Coating
All postcards have a coating on them. The most popular coatings are gloss, matte and lamination. Lamination offers the most protection to the postcard. It can prevent weather damage, stains and scratches on the card. Be that as it may, it is also an expense that you can avoid if you want. Rarely will the recipients keep the business postcards for any long period of time, making lamination unnecessary.
As for gloss and matte, they are both good choices. Typically, gloss is preferred. This is due to the shine it imparts to the cheap business postcard. More importantly, gloss goes well with most designs. You will typically use matte when you want your affordable postcards to look more elegant and sophisticated. For best results, you must make sure that the design of the postcard reflects sophistication.
Choice of Inks
There are several different kinds of inks available in the market these days. However, postcard marketing rarely calls for the use of special inks. Of course, if you have special requirements such as a design that you want to glow in the dark, you can get those kinds of inks. Nonetheless, the basic inks used are usually enough for the majority of cases.
For getting cheap business postcards, you will find the above criteria to be invaluable. Chosen correctly, you can easily run a successful marketing campaign by getting affordable business postcards online with these tips.