Using Cheap 4×6 Postcard Printing For Greater Marketing Success
When it comes to marketing by postcards, most companies choose cheap 4×6 postcard printing. This is the most popular size of postcards in the market currently. After all, it is the most cost-effective option right now. They are incredibly easy to design and print. At the same time, you can mail them at reduced rates.
Why Choose 4×6 Postcards?
The standard size of postcards, as defined by the United States Postal Service is 4 by 6 inches. There is a limit to the space available in these inexpensive postcards. On the other hand, they are cost-effective. After all, they qualify for the first class delivery times through the postal service. Additionally, the mailing rate for cheap 4×6 postcards is standard.
The smaller size of the postcards is beneficial in one way. They are perfect for various situations. You can use them for reminders, special offers, announcements and even save-the-dates. In other words, these small postcards are suitable for messages requiring minimal content.
Cheap 4×6 postcard printing allows you to supplement other marketing efforts. The low costs involved allow you to run it alongside other marketing campaigns. Some examples include brochures, emails and more. Therefore, your business gets the opportunity to maximize the reach of the brand. Existing branding efforts are strengthened as well.
Affordable 4×6 postcard printing can give your business a boost. However, you can easily maximize the benefits offered by them. In fact, you need little effort to improve the success of your postcard campaigns. Here are some ideas that you can implement.
The Postage Class
When mailing your affordable 4×6 postcards, use the best possible postage class. This allows the postcards to be sent to the recipients faster. This leads to faster turnaround times and replies from the customer. Any undelivered postcards will be returned to you. This way, you are able to update the mailing list. In turn, it leads to more profitable investments with the next marketing campaign.
Ensure Crisp Content
In the case of affordable 4×6 postcard printing, enough space for a detailed message is unavailable. Additionally, readers do not like going through a long marketing message no matter how interesting. Therefore, keep the content as concise and crisp as possible. Eliminate the inconsequential and keep the most relevant information. Short and crisp content is more likely to be read than a long one. This generates better results.
Focus on Impression
Like other marketing materials, it is essential for your postcards to impress the readers. In fact, it must be impressive enough to capture their attention quickly. A postcard has a few seconds to impress before being thrown into dustbin. If it impresses, the customer is certain to keep it for future reference.
The design affects the impression made. Therefore, pay attention to it. An impressive design is one that looks friendly and inviting. During cheap 4×6 postcard printing, avoid choosing designs that look like advertisements.
Spending loads of money on 4×6 postcard printing is unnecessary. In fact, inexpensive 4×6 postcard printing is certainly possible. The standard size reduces the initial cost of printing the postcard. Reduce the costs further by selecting a standard cardstock instead of something exotic. Choose glossy coatings rather than matte or lamination.
Ask the readers to provide their feedback on the message and the postcards. Use call to actions to encourage them. Let them call or visit your website for more details. Encouraging feedback is essential for generating better feedback.
Go for 4×6 postcards printing online. This way, you get quality prints at affordable prices. Online companies offer faster turnaround times as well as reduced rates. Proofreading the postcards before printing is important. You do not want any mistakes to present your business in a bad light.